I was in the camp of mayo is mayo is miracle whip. Could not tell the difference really. Seen Dukes at Walmart a while back. Bought a small jar. Damn it has flavor. It is not just sweet white goop like mayo or miracle whip. I must say I was more in the miracle whip camp as it had a slight flavor edge over mayo but was still more sweet than anything else. Dukes is just damn good. Cannot describe it really other than it hits sweet sour and salty perfectly. A good dose of black pepper and you got a hell of a turkey sandwich. Or a stack of thick cut bacon on coarse wheat bread toast with Dukes on both pieces of bread. I would not take a sandwich to work for lunch when I ran out of Dukes. Waited until I restocked. Bought the big jar this time.