For heavy-duty work I like STOS by Ponsness-Warren. It is a transparent grease that wipes off easily. Smear a tiny amount on the case body with your fingers. Used to use for everything but found a case-lube pad more efficient for large batches.
Recently started using Royal Case & Die Lube from Sharp Shoot R, the makers of Wipe-Out. Got a new RCBS case lube pad to give it a fair trial. Spray a sparse coat on the pad as needed. Do the spraying outdoors because it has a strong, sweet odor that can fill up your house. Works better than anything else I have tried. Can also be used as a spray-on lube as described by others.
Cheers,
Walt