I would wager the scope I have on the way that the seller is buying overstock from an "authorized" dealer who is forced to buy more than they can sell in order to be an "authorized" dealer.

You probably won't have to worry about buying cheap scopes much longer from this seller though since every person who calls Leupold and gives them a serial number helps Leupold track down serial number blocks that went to an "authorized" dealer who isn't abiding by their "reseller" or "Minimum Pricing" and they will shut that outlet down eventually.