While I do agree the custom shop stuff is overpriced, I like certain model benellis. Like the higher rib, safety is in the right place, not too heavy, I shoot them pretty well. Once prices get into O/U territory, doesn't make sense. Tried winchester, worked fine, wanted to like it but couldn't. For turkeys where you might only fire a couple shots or so a season, if you're lucky, doesn't add up. But to each their own. I would not buy a Mercedes or BMW either.