This started in 1983 as a customer appreciation, over the Memorial Day weekend. $.50 brats, $.25 hotdogs and $.10 Pepsi. It was held in the parking lot of a local grocery store.
It has grown so large that it is now held at the Dane Co. fairgrounds in Madison, Wi. I don't know how many grills they use but there are a bunch and they are big, commercial grade units.
On Friday they fire up these grills at 6:00 A.M. for "Take your Brat To Work" day. It is very popular. Brats for breakfast? At work? Who woulda thunk? A lot of companies foot the bill for "breakfast" for there employees. It is pretty cool.
The record was in 2009 when over
209,000 brats were sold. Back then that would have been about a brat for every person that lived in Madison.
The proceeds go to local charities.
Link as requested by FatCity67
https://www.nbc15.com/content/news/Take-Your-Brat-to-Work-Day-kicks-off-Brat-Fest-510370131.html
