I don't really have a favorite brand, but I do have definite likes and dislikes when it comes to ice cream. Most importantly, I want it to be capable of being frozen HARD. It seems that many of the self-proclaimed "premium" brands never will actually harden in the freezer. It seems to me that it may have something to do with their "richness". When I was young and dinosaurs roamed the Earth, we were able to purchase "ice milk", which I really liked. I am not a fan of most exotic concoctions, preferring chocolate, strawberry, and sometimes plain old vanilla. I do like spumoni and neopolitan.