I had a 720 and liked how it felt too. The extra muzzle weight seemed to help with recoil as well.
I eventually wore it out (hammer pin cracked free from the inside of the frame) and Rossi replaced it.
By then S&W was making the 696 so I put the money from the replacement Rossi towards one of those.
I much prefer the S&W but the Rossi was perfectly good too. I had somewhere between 5K and 10K trigger pulls on that gun before I had that problem. Many were dry fired but lucky me, I had an uncle donating lead .44 and .45 ACP reloads to me at the time...
