I have their ED 10x42 binos. which are a match for more touted glass such as Leupold in the same price range. Have done the comparisons with Euro glass too and I would say that a lot of people wouldn't be able to pick the difference.
They certainly are not ordinary or 2nd class.
I have the Endeavor ED II binos and they're very good for the price. Have no experience with their scopes.