Yeti has developed a very strong following in many different "cultures" in outdoor sports. Many of them are rabid. They do a lot of things quite well.

I have seen pallets of knock-off Yeti stuff in a number of Asian markets. Chinatown in Bangkok has a ton of it. It is a tough game but Yeti was clearly winning for quite a while.

Mark Begich, Joaquin Jackson, and Heller resistance... Three huge reasons to worry about the NRA.