Vortex has done an exceptional job of marketing their mostly Asian manufactured products than other companies have marketed thier Asian manufactured products (Leupold, Nikon, Bushnell, Burris, Athlon, etc) My hat's off to them for that. The simple fact that they have a new building doesn't mean their stuff is American made though, which most of it isn't, and neither is anyone else's $200-$500 stuff, including Meopta's new Optika binos. Their tech told me personally that they source as much Asian components as they can for that product, then assemble most of it here. The Fury HD5000, Sig KIlo3000, and Nikon Laserforce are virtual clones of each other, almost guaranteed to come from the exact same assembly line.
At least Vortex took Leupold's model of customer satisfaction seriously, and maybe even exceeded it, which is primarily the reason people buy Vortex stuff in the first place. Adequate products backed by exceptional customer service sells, which is what Athlon is doing as well.
