Soccer moms and back to school stuff for stick and ball sports.
Unfortunately, the majority of the people who own guns, don’t really go out of their way to support the 2nd Amendment. They don’t follow it enough to see the hypocrisy of Dick’s selling guns and ammo while lobbying for more restrictions on guns, or don’t care.
Not much you or me can do about it, except maybe watch where our money gets spent, and try to educate gun owners who aren’t informed or interested. Just like NFL support, each person decides for themselves where the line is.
While the article points to increased profits, I think it maybe just a little dishonest. The fact that they discontinued gun sales in a number of stores and sold 6 of their “Field & Stream” points to a major shift in marketing. They’re likely padding the books to quiet stockholders complaining.
Quite a few companies practice “creative accounting” to hide stupid moves.
7mm


"Preserving the Constitution, fighting off the nibblers and chippers, even nibblers and chippers with good intentions, was once regarded by conservatives as the first duty of the citizen. It still is." � Wesley Pruden