I do believe Kuiu is good stuff...but I have never bought or even used anything from them.
Some pretty good hunters that I know do though and I trust their word...that said the Kuiu warriors I see make me shake my head as it seems like a damn cult. I have not seen the need to buy into it.
I have tried on a few of their packs that friends own. They didn't seem too comfy to me. Ultralight doesn't always mean ultra comfortable I guess.
Most of the stuff I own is Kuiu...however...
I'll add their packs suck, to my back anyway.
Their gloves are good though...grin.
Honestly, just like a grocery store, every store has its deals and products....
Kuiu, First Lite, Sitka, etc.....pick and choose gear....