I just like to keep it simple. I don't dial, use mostly fixed power optics. Less to go wrong, don't need to spend huge money. Most expensive optic I have is a 4x32 Meopta and I didn't exactly spend "alpha" money on that(thanks for getting that imported for me Doug).
I remember growing up back in the day, a 4x Weaver was seen atop many, many hunting rifles. A 4x is still a pretty dang good idea for those who don't dial, either that or a 6x.
There's a lot to be said for the KISS principle. You are a wise man.
