For every scope Doug sells, a 100 sold at big box stores across the nation. Vortex, leupold, bushnell, weaver, burris, and leftover nikons.

When deer hunting comes around, theres literally millions of hunters out. Id be willing to bet theres more sub $150 scopes a top many rifles. More deer have been killed with bushnells and tascos than any high end scopes. I do believe in the past 10yrs or so that number is starting creep up the way of better glass though.