They should use qualtrics. Much better than the monkey but I'm biased because qualtrics was founded by my measurement and analysis teacher in MBA school. I actually helped him beta test some of his original stuff in 2005. I wish he'd have let me buy in at that time but he wanted it family only at first. They sold it for billions. Good old Dr. Smith.
Berger really should look into conjoint analysis as a marketing tool for product development. I used it to create some of the now top selling products at my last job.
Bb
