They would make more money by just starting to sell 270 Winchesters with 8" twist barrels.
How many of these rifles will the have to sell to break even?
The next interesting round will be the 7mm PRC.
"But it has to be
NEW!"
The shooting industry is just as susceptible to the "newest and greatest" marketing strategy as any other. Fast-twist .270s will do well with us geeks but the low-information public won't pay attention like they would with a new chambering. This whiz-bang stuff doesn't really interest me; I enjoy available and affordable ammunition.
