I still wear wool. Deer don't seem to smell me when I am wearing it and don't see me as often. Lots of times I have deer that are not the one I am looking to shoot walk right under my stand. Don't want them blowing and.alarming the others.
Um, I have that happen wearing jeans, Carhartt jacket, and an orange vest.
Movement matters. Colors not so much.
Scent control is easy in modern cloths, jeans, or wool.
In the end, wool and other "old style" options work, but are 2-3x as heavy and bulky. If your hunting involves hiking, that matters. A lot.
In a stand, I don't worry about bulk or weight, I just worry about noise and warmth.
