finally got to handle one, I like it but they will have to come down in price before I bite. Paid 250 from psa for my gen 1 shield, after taxes and transfer. I think I have 290ish in it. My lgs wanted 529 for the shield plus the other day.
Sounds like it is priced competitively with the other popular 9 mm's from Sig, Glock, Springfield, ect. The Gen 1 Shield was heavily discounted after the 2.0 version was introduced. I wouldn't expect this new high capacity 2.0 Plus version to sell close to the price of the older Gen 1 guns.