RC, I think you have things confused. Shatner's upcoming flight is on the SUB-orbital rocket of Blue Origin (Bezos). The three-day orbital mission was flown last week, and was by SpaceX (Musk). Shatner will go up and down on a Flaming Phallus - and it tickles me to write that.
The OP article, 2d paragraph, says its a low orbit flight.
