I may be the odd man out, but I take a hard PASS on Avet.

Like other members mentioned; Shimano/Daiwa/Penn/Accurate/Okuma and a few JDM spec components.

Terminal tackle; SPRO/Gamakatsu/Owner/Decoy/Eagle Claw.

Line, lots of choices but Momoi/Izorline/SoftSteel/Seaguar/Ande/Big Game/YoZuri are usually the most used brands.

For lures, Rapala/Yozuri for run of the mill surface and sub-surface, Roberts Rangers, and a host of JDM equipment for top water/sub surface and jigging.

My go-to shop is Charkbait in SoCal.

Now go help the GNP!