Not only has there been a wide assortment of new chamberings fueling new sales, but the types of guns and scopes being sold now are nothing like they sold 30 or 40 yrs ago.
Package a funky new cartridge into a tactical LR rifle with a hubble sized scope on top just like the ones the kids used on PS3 and now you've made a sale.
No new shooters want a 7600 with a 3x9 in 30-06 like their dad used anymore ...... BORING!
