If I may state a few facts (BTW, I too am not a fan of the name of the company)

Yes, assembled in China, Japan and the Philippines. There are components sourced from Germany. GPO products are sourced from the same place all premium optics source from. Plus, the GPO engineers and designers are German, based in Germany. They are the guys that did the innovations for Zeiss, Schmidt & Bender and Leica. Their Sr and Head engineer worked at Zeiss for 13 yrs; Schmidt for 6 years, and Meopta for 4 years. His main focus is the riflescopes. Their quality stands with all the premium guys, with an excellent price/value proposition and they offer a lifetime no fault warranty.

We sell their products and feel they certainly are good quality. I'd put their Passion HD binoculars up against anything under $2,000


Doug @ Camera Land

[email protected]
http://www.cameralandny.com
516-217-1000

Thanks for the support.

[Linked Image from monstermuleys.com]