I think the good writers have learned how to maintain integrity without angering advertisers TOO much. I can tell the difference between an informative article and the "I took the new ABC rifle with a DEF scope in GHI mounts using JKL ammunition and wearing MNO boots and a QRS vest and slew a deer and that equipment made it all possible" type of writing. I appreciate the writers who write honestly of their experience, nearly all more extensive than my own. Thanks 458Win, Mule Deer, and the other good ones.