What many readers don't consider is that writers, and Editors! whether it's Road & Track, Vogue or Gun & Ammo, are basically producing inexpensive advertising for the industry they are working in.
The best and most popular ones fully understand this and tread a sometimes very fine line between truth, facts and hype.
The rest simply tire of all the prevarication and arguing with editors and either quit or get fired.
It is interesting to watch some writers duck and feint comments about cartridges. He didn't want to offend and gave hope to .270 Win users when he wrote in American Rifleman, December 1986. "...the true general purpose big-game cartridges used in this country come in but two calibers, 30 and 7mm (the.270 Win, is merely a slightly aberrant 7mm whose bullets are .007 undersize").
1990, Hunting Rifles and Cartridges - The 270 Winchester. "Actually, the .270 is so close to being a 7mm that its .277" diameter bullets will not drop through the bore of some 7mm's". Later he says: "It is almost as good as O'Connor said it was, but I still have no need for one."
