When 08 hit many saw national brands go to 60 then 90 day terms in industries with 30 day standards. This forced those lower on value chain to extend 120 days. Even if they didn’t many got paid at the 90-120 day mark anyway. Guessing they have liquidity issues or project them and marketing is up near the top of priorities for many. Not a good sign or precedent frankly.

Last edited by gremcat; 11/29/22.