I can't knock a man's taste when it comes to jerky, everyone has a different flavor they prefer I suppose?
Call me a dinosaur, I still make and prefer simple, traditional jerky. Strips of good venison, not to thin, not to thick, salt, pepper and dried. No smoke, no oven, no marinade. Taste of salted, peppered meat, not dried hard where it breaks, but some tooth to it, requiring one to rip off pieces with what teeth ya got left.