Government contracts to Ammo manufacturers are much more lucrative than selling Joe Reloader.
Let's throw Sierra Bullets in the mix. I conversed not too long ago with a Sierra line worker. He seemed legit and didn't want his name repeated. I was wondering why there are zero Sierra bullets anywhere to buy. He stated Sierra had been running around the clock producing 7 million bullets a month for over a year and had just dropped that production to 5 million per month. Not a single bullet for the domestic reloading market. That production was to satisfy government contracts.