How much of "Leupold's are failing" is based on actual fact, versus targeted social media efforts by their competitors to try to gain some market share? As an example, Vortex must have one of the largest advertising/marketing budgets, based on how much you see them splashed across everything printed, filmed or blogged. In today's age of social media, "marketing" also includes paid social influencers and internet trolls that try to sway opinion or create false narratives.
Are you suggesting that Leupold does not engage in the same sorts of things to positively affect its own image relative to competitors?
