How much of "Leupold's are failing" is based on actual fact, versus targeted social media efforts by their competitors to try to gain some market share? As an example, Vortex must have one of the largest advertising/marketing budgets, based on how much you see them splashed across everything printed, filmed or blogged. In today's age of social media, "marketing" also includes paid social influencers and internet trolls that try to sway opinion or create false narratives.
It was interesting to see how effective the marketing can be. I watched my daughter's boyfriend shop for a scope at the DSC convention. Out of all the brands, he kept picking up the Vortex out of brand recognition. I think he ended up buying one of the Vortex scopes that's sourced from China.
Exactly. They target the advertising and marketing to the masses that don't know any better. Call it tactical, long range, or add certain words or acronyms and the sheep suck it up.
