I wondered the same thing when I saw the "endorsed products" section of the most recent issue. I've seen Mystery Ranch in their magazine so much I was surprised to see them not listed. Be willing to bet it's just as RosinBag described and all about $$. That said, I feel I get more than $100 of value out of the magazine and the resources they offer. I come here for gear advice.

I once visited a place where BBQ was a verb, Canadian whiskey was the norm and no sweet tea on the menu. Hell on earth for a Southern boy!!