Pick up a 338 win mag in a Ruger Hawkeye and then pick up a 338 RCM in the same and see which one you like......its really all about the rifle. And the cartridge performs at least as well as the 338-06 which is a cal that has plenty of fans!

I will make sure I have enough brass to last a long time - just in case Hornady do pull the pin on the round - but I have a feeling it will gain popularity when guys realise just how handy this rifle/caliber combination is........