Lots of money that the vast majority couldn't ever think of spending on a rifle.
But break the figures down a little bit.
Just a shot in the dark, but say the average salary here is
40,000 a year, must of us do a little saving/trading for that 1,000.00 rifle which equals about .025 of our gross income
The next guy that makes 5 million a year, that 10,000 dollar rifle is only .002 percent of his gross income. If he were looking at something equivalent to what we would consider within our reach for a hunting rifle (.025) he'd be looking at a 125,000 rifle.
Long story longer, 10 grand is a drop in the bucket for lots of people in this day and age where the rich are getting a whole lot richer and the rest of us are essentially going backwards when you take inflation into account.