"My theory is this - and it is simply a theory. "This is simple capitalism. The interlock was too good a bullet to have alongside the newly introduced interbond so they had to dumb it down so that they could make more money on premiums instead as premiums make them more money." [quote]
I don't mean to start a flame war (though that work seems to already have been done here!) ;-) but there is no sound marketing reason for Hornady to make one of their products worse to promote the Interbond. They are in much tougher competition with other bullet and ammo manufacturers than they are with themselves.
They simply (and only) must promote it as 'better than' an 'already excellent' bullet for that product to succeed with the 'must use/have the latest and greatest' crowd which I have long-suspected drives the shooting-sports industry. (among others)
