I have purchased from Bear Basin, Optics Planet and CameralandNY. SWFA hasn't gotten any of my $ yet as having to pay TX sales tax usually takes them out of the game for me. All my experiences with the others have been positive but Doug and the guys at CLNY go above and beyond when it comes to service. They also pass along savings they get on any discounted optics to the customer to a much greater extent than any other optics retailer I am familiar with. They have earned a lifelong customer in me.