I have to agree on the perceived value of any Vortex as compared to high end optics names we've known for decades. The same problem exists for the Kowa Genesis, Brunton Epoch, and Alpen Ranier binoculars. I particularly liked the Alpen Raniers on closeout when a sporting goods store changed hands but couldn't justify that purchase while starting my own business. I've looked through the Kowa Genesis at a well stocked optics shop and they're second to none but the sales guy said he doesn't sell too many compared to Zeiss or Swarovski's at nearly the same price point.
