It's the result of the biggest victory the radical animal rights bunch has had so far, led by Velma Bronn Johnston, aka Wild Horse Annie. Hollywood didn't help a bit, as usual. Marilyn Monroe & Clark Gable made the movie The Misfits with plenty of horse rights crap in it.

“In a time of deceit telling the truth is a revolutionary act.”
― George Orwell

It's not over when you lose. It's over when you quit.