How much do you think is bought with the intention of actually shooting it one day ? You know, the non-Barak and non-Real Hawkeye types ?
A small fraction.
The vast majority of the shortage is caused by retail stores selling 100% below the market value.
That's why the stores like Cheaper Than Dirt have inventory, and Wal-Mart and Big R's do not.
If the retail stores would jack their pricing for the next year, things would level off. Until they do, there will be a shortage.
Travis