OK, wise guys, how about Minox? MINE-ox, or Min-ux?
Pronounced like Mynocks, the bat things from The Empire Strikes Back that try to suck power from the Millenium Falcon.
The factory reps for Minox at the outdoor shows that I used to work pronounced it "Me-nox".
The factory rep is wrong. Any time a person has an opportunity to use a Star Wars reference but chooses to go some other direction, they are in the wrong.