You can pick any decade and say what is it about the guys under 35 that are so excited about the ... ultramags, short mags, etc, etc.
There is always a segment of the buying public that has to have the "latest and greatest" even if it's just a repackaged version of something that has been around for 10, 50 or 100 years.
The young shooting public has essentially rediscovered the 30-30. Not like that is really a bad thing.
I doubt if more than a few percentage of folks that get 300 BO's will go to the trouble or expense of getting a can, but hey if it trips their trigger no harm no foul.
Spouting ballistic ignorance at the gun store is also nothing new.
