Can't speak for the masses but rye whisky is my go to. Growing up stateside right below BC probably had something to do with it.
I do enjoy aggressive scotches and bourbon but rye tastes like home. Pendleton is my current favorite. Although it is not true Canadian.
In Sweden where I currently live, the variety of Canadian Whisky sucks but I make due with Lord Calvert. Probably rock gut to you folks but it is the best i can do over here.
