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I am on Beretta Australia's mailing list, and received this today:
Beretta Holding has signed an agreement for the acquisition of 100% of Holland and Holland Ltd. The deal takes effect from February 1, 2021 (terms and conditions are not disclosed).
Holland & Holland is one of the foremost brands in British gun-making, serving elite international clients with the world’s finest handmade shotguns and rifles.
Beretta Holding has been looking to acquire a premium luxury brand, and Holland and Holland is a fitting partner, fulfilling all the elements of finest gun making; a rich history, independent manufacturing facilities and outstanding products. Beretta Holding wishes to preserve the precious heritage of Holland & Holland in the United Kingdom with a high dedication to skilled craftsmanship.
Pietro Gussalli Beretta, President and CEO of Beretta Holding has declared: “This is a truly exciting development and a great achievement for the Beretta family, further increasing the Group’s international footprint. Faced with the Brexit challenges, I am very pleased to increase our direct presence in the important UK market, where we are already active with our well-established distribution subsidiary.”
Included in the deal is the prestigious Holland & Holland Shooting Ground, located in West London, which boasts some of the finest facilities in the UK.
Beretta Holding is committed to the shooting sports sector and has a proud history of investing in brands that come under its umbrella and will continue to do so with its newest acquisition, Holland & Holland, to the benefit of this famous gun maker.
Interesting!
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Joined: Feb 2007
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The DIPCHIT ADD, after a morning of drinking:
You despair, repeatedly, constantly! daily basis? A despair ninny. Sack up, despire ninny.
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Joined: Mar 2007
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Wondering why Chanel luxury brand Group let H&H go...
In 2020 Chanel appointed Nicholas Holt as Chairman and CEO of H&H.
-Bulletproof and Waterproof don't mean Idiotproof.
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Yay. I eagerly await an H&H double with a synthetic stock and a matte finish. Maybe they’ll move production to Maryland.....🙄😜
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Joined: Mar 2007
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Campfire Outfitter
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Campfire Outfitter
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LoL so you were happy with a women's fragrance company owning H&H, but not a gun company. Beretta already has some nice sidelocks.
-Bulletproof and Waterproof don't mean Idiotproof.
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It is almost as if Beretta didn't have over 500 years in the gun business, 15 generations of the same family running the show, or any experience with premium offerings.
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Joined: Apr 2006
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At least those Remington clowns didn't get ahold of H&H.
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Campfire Ranger
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The world, she bees changin. Wow.
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From everything I have read, Chanel left H&H alone to do what they have always done.
I hope the H&H craftsmen will be so lucky with Beretta.
The DIPCHIT ADD, after a morning of drinking:
You despair, repeatedly, constantly! daily basis? A despair ninny. Sack up, despire ninny.
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Why would H&H be less 'lucky' being owned by Beretta ? What are you sad about exactly ? I suggest reading the release by Beretta Holdings chair and CEO regarding the purchase. From everything I have read, Chanel left H&H alone to do what they have always done.
Actually no, Chanel Group came in over the top appointing a new CEO and Chairman to H&H. from 'everything you read' you didn't know about such a significant change.
-Bulletproof and Waterproof don't mean Idiotproof.
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