Can you think of specific examples of lever rifles or cartridges getting plugged in movies off the top of your head?
For instance, in Home from the Hill, Robert Mitchum's character gives a little lecture on the merits of the 30-30 hog hunting and then the Model 94 he hands his son gets a pretty good once-over from the camera. Or, in The Kid from Texas, Audie Murphy (playing Billy the Kid), asks a shop keeper for boxes of 30-30 cartridges (even though they didn't exist yet!).
Thanks y'all, but if possible, I'm trying to stick specifically to movies -- and plugs where the rifle or cartridge is actually mentioned or explained, showed off, etc. (More on the nose than just simply product placement.)
I don’t remember if the rifle was given any dialogue in the movie, but the manufacturer’s website had a little fun with it’s involvement in Jurassic World:
The Wind And The Lion and TR’s new 1895 Winchester in .405 WCF. And his secretary taking a dictated letter to the Winchester Repeating Arms Company of New Haven Conn.
Founder Ancient Order of the 1895 Winchester
"Come, shall we go and kill us venison? And yet it irks me the poor dappled fools, Being native burghers of this desert city, Should in their own confines with forked heads Have their round haunches gored."
Crossfire Trail. Tom Selleck's character asks about a 1876 on the wall of the local store. Don't remember exact dialog, but they discuss it being the first "big bore", that one in 45-60 I believe.
Those are those old Spanish "El Tigre" copies of 1892 Winchesters. See the sling swivel loop on the front barrel band?
Founder Ancient Order of the 1895 Winchester
"Come, shall we go and kill us venison? And yet it irks me the poor dappled fools, Being native burghers of this desert city, Should in their own confines with forked heads Have their round haunches gored."
Kevin Costner in "The Highwaymen" when he gets brought back into service and goes to the local gun shop to buy what he'll need to chase and kill Bonnie and Clyde.
You gotta stand for something, or you'll fall for anything.