The guy his wrong right from the start:
The "ad bubble" is now and always has been about eyeballs and influence and it collapsed for traditional news media because they lost both. They lost eyeballs and influence because their repeated (((lies))) were irrefutably exposed, over and over.
They've cheerlead every idiotic military intervention we've undertaken and refused to acknowledge that they didn't look into any of the reasoning at all and just repeated the talking points they were handed by whatever administration was in place at the time. They said with straight faces that the BLM riots were fiery but mostly peaceful. They are exclusively responsible for people saying insane things like illegal immigrants are just coming here for a better life. They told you you were some sort of phobic if you didn't like a whole list of behaviors that 2 generations ago everyone's ancestors would have formed a mob over.
And a big chunk of their actual content was itself an ad. There is only so many times you can repeat the talking point Pfizer wrote for you that people who don't take the COVID jab will definitely die before your audience starts to realize maybe you are trying to put one over on them.
They will tell you this is something that is happening to them, that they are the victims, but the truth is they did it to themselves.
Learn to code.