Home Forums Hunting & Shooting Hunter's Campfire I see that Wendy's CEO will be stepping down in a couple of months

I guess it could be worse, he could have Wendy be a tranny who use to go by Wendell
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Wendy’s is preparing to test an “Uber-style” surge-pricing model where the cost of menu items will fluctuate throughout the day based on demand — meaning a Dave’s burger will cost more during the lunch or dinner rush.

The fast-food chain’s unappetizing plans, set to be tested in a high-stakes rollout next year, will squeeze more money out of already inflation-battered Americans who may not have the option to eat their meals during “off-peak” hours.

Wendy’s CEO Kirk Tanner announced the new system on a call with investors, noting the Ohio-based company will invest $20 million on high-tech menu boards that will be able to update prices in real-time without incurring additional overhead costs.

Come 2025, Wendy's is implementing a dynamic pricing model that will see prices fluxuate throughout the day based on demand, meaning items will cost more during the breakfast, lunch and dinner rushes.


“As we continue to show the benefit of this technology in our company-operated restaurants, franchisee interest in digital menu boards should increase further supporting sales and profit growth across the system,” said Tanner, who rose to the chief role earlier this month.

Tanner didn’t put a ceiling on how much the dynamic pricing model could spike the cost of a meal or whether the base price would actually fall during slower periods.

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Fck them, I imagine it will drive more people at least the smart ones to discover what I did when Corona started. Big corporations won't appreciate you but the mom and pops will. And their food is usually better quality bigger portions, healthy, and around the same price.

Some businesses in the hospitality sector in the UK have either proposed this, or run a trial. Think it was a major bar chain and maybe restaraunt from memory. Could try searching BBC news website.

The punters / clientele voted with their feet/ wallets.

Oh dear, free market competition can hurt.

Yep
Wendy's is already overpriced IMHO

They been goin down hill for a while

Seems like more people would buy during slow times, making them not slow times anymore and creating more price fluctuation

I could see lowering the price during slow times from their standard pricing. Happy hour if you will. Sonic already does this, 'your morning drink stop' where their drinks are 99 cents before 11 am instead of $1.80 or whatever. Generates more traffic during the times that they aren't selling anything, still making a profit, just not as much of a profit, and sells a cheeseburger while the family is stopping for a round of cokes.

Of course the model will include that, lowering to get more traffic, but will go above normal pricing during peak times, and that is going to piss everybody off, and I would bet traffic overall goes down for Wendy's.

Meanwhile McDonald's plans to roll back prices after a price increase hurt business and stock values fell.

Wendys has already reduced the size of their sandwiches, now they want to charge you more because you can only eat at noon for lunch

I don't see that going over well.

Maybe the goal is to get people to eat lunch at 10:30 or 2

I left when they switched to those gay-ass bread n butter pickle slices. And them using romaine lettuce sucks too.

I left when they stopped employing white shamu type women. Always wearing sweatpants and shirts way too small allowing a tramp stamp sneak peek and a tiny amount of crack

I haven't eaten in a Wendy's in a long time and won't after this.

Spot on!

The line at chick-fi-A and Whataburger just got longer lol.

Yup

Wendy's burgers are approaching slider size

Looks like us retirees just got a break! We can hit the town for dinner at 4:00 and.... Woo hoo!!...... we get 20 cents off an overpriced sandwich......livin' large....

Oh well, don't care what they do been years since I ate at Wendy's.

Same concept of Amazons dynamic pricing, air bnbs jacking rates when the superbowl is in town, and what Uber does.

I wonder if someone will file suit claiming false advertising since they have a price list in their restaurants. What could possibly go wrong with this approach?

Price list in the restaurant would turn into a dynamic display and simply change.

Bars have tried it in the past. Detroit Beer Exchange was one.