Venison is becoming a more and more popular food with the wider UK population.

Part of that is its endorsement by the various "big name" TV chefs and part is down to various promotions by the different parts of the venison industry.

Below is a short promotional film thats recently released..
Those who love deer hunting and venison might be interested:

http://www.youtube.com/watch?v=zVeO4E6p2ck