Well, too bad they don't match the rebate, but it may be because their products still sell well in Canada as is.
I can say that the pair of Zeiss binoculars that I got 27 years ago in Canada is one of my best purchases ever. They have been dropped, subjected to extreme vibration in helicopters and bush planes for hundreds of hours, submerged (and they are not even a model advertised to be waterproof), dropped from a high observation tower... and they are still perfect.
I am a biologist and I likely use my binoculars more in year than any hunter would in a decade (or two).
Buy'em anyway! You will not regret it.
John