If Yeti was building something in the USA and charging 2-3 x as much, I could sympathize a little. However, slapping your name on a $4 Chinese cup and charging $30, while having the gall to criticize Walmart for selling a $4 Chinese cup for $7 is another thing. All these are is an Aladdin or Thermos with a plastic lid (tumbler) or the same thing that you drop a can in (colster). I have little sympathy for a company that charges ridiculous prices for stuff they didn't even really invent or build. Bubba mug was pretty much the same thing, and has been around for years. You can get one for $10....