Same here Ben, even though I'm basically rich +$500 is just too much for a cooler.
Seriously though, $50 is more my budget!
Same here Sam, but I'm not rich...
If I had a $500 cooler, I'd be worried about having it stolen while not in camp or having it blown off or lifted from the back of the pickup. Too much stress for a cooler!!
Hell, I'm not sure our frig is much more than $500...