Are y'all just now figuring out that Yeti is over-priced?
The (over) price is part and parcel of the brand marketing. Gotta admire Yeti for how successful they were at doing that.
Looking forward to seeing what Yeti's next, reinvented wheel 'gotta have', product is going to be since social media has pointed out that the Emperor's new clothes can be bought at Walmart for 8 bucks.
