I cringed too, until I found
http://ammoseek.com. Some pretty good deals come up there if you keep an eye on it. For instance, right now they have American Eagle FMJ 30-06 for $0.68 per shot. That's about the cost of components, plus you don't have to sit there pulling a lever all night to get it.
FMJ for .68 per, hey? Helluva bargain?
Shootin' cheap but higher quality loads is what hand loading is about in my book. Start casting your own bullets and spell cheap in upper case letters.
Old Marlin .25-20 shoots for about 6 cents per pop with current primer prices representing half that. Went nutz awhile back and bought a bunch at around half that so it is quite a bit less...for me.
Warmed up with it awhile back and did this at 50 yards:
Got a little cocky and did this with 2 shots at 100:
Good luck doing that with factory ammo and a 100 year old lever gun.